Apple increased The Apps price in The European App stores - Apple has always been very strict about the pricing of paid apps on its app store. This afternoon bad news has arrived for iTunes users in Europe as Apple has once again increased the prices of different apps. The prices of different apps in several European app stores have been increased from €0.79 to €0.89. The countries affected with upped prices are Germany, Italy, France and some other places.
Is Apple being greedy for increasing the app prices in European market or there is something else behind it ? The speculations are that the prices have been increased due to local taxes and not because Apple wants to earn more revenue from customers of European origin.
Apple increased The Apps price in The European App stores
According to TNW:
“The amount of increase in each country appears to be caused by an increase in local taxes in many countries. Apple is based in Luxembourg for tax and VAT purposes with regards to sales in the EU, so an additional cost is passed on to developers. This puts their cut closer to 60% in the EU, rather than the 70% Apple pays developers elsewhere. But that isn’t anything new. There does, however, appear to be a slight increase in the cut Apple takes due to taxes which puts their cut at nearly exactly 59-60%.”
Due to current economic crisis in Europe not only the taxes have been increased by governments but prices of different products have increased too.
The price change has been confirmed by different users in European countries but the frustrating point for customers is that, there was not prior notice by Apple to increase the prices of apps. Perhaps, Apple should take this issue in consideration and issue a notification to clarify the situation and confusions from mind of customers.